Alexa
FOOTE
Creating cultural impact.
Avoiding Amazon Jokes, Please.
Adaptable
Grit
Observant
Creative
Culture
Resourceful
Emotional Intelligence
Areas of Expertise
Brand Awareness & Marketing
Program Management
Event Curation
Community
Development
Operations
Social Impact
Projects
The EQL Residency is a six-month paid program offered by Spotify's Secret Genius studios in London, Los Angeles, and Nashville. It aimed to provide valuable hands-on experience to female-identifying producers and engineers in collaboration with Berklee College of Music,
My Role: Program Management, Onboarding Operations, Partnership Research, Talent Acquisition
RADAR empowered up-and-coming artists, songwriters, and podcasters, allowing them to expand their reach and impact on a global scale by sharing their stories through a diverse range of playlists, billboards, platform marketing, and social content.
I worked closely with partner managers and analytics teams to source creators for the campaign. Additionally, I managed all the event logistics for the selected creators who attended the live RADAR event in London.
Watch here
My Role: Event Strategy, Event Management, Program Management, XFN Team Operations
The Spotify Suppers series offers exclusive dining experiences for executives, brand partners, and advertising partners. These events are essential to our brand, featuring brilliant minds, local artists, and renowned chefs. Each Supper is meticulously planned, with a focus on the local cuisine and culture. Additionally, we host intimate dinners for podcasters in LA and New York to foster connections and collaboration with their partner managers.
My Role: Program Management, Vendor Management, Event Curation: Sustainability, Accessibility
Creator Link
This program was exclusively for managed Spotify creators. Participants can meet one-on-one with the Product team for feedback sessions and get sneak peeks of unreleased features. They can also provide their honest input and have one-on-one research sessions with the Product team. This program allowed creators to connect directly with our product teams, potentially access unreleased tools and features early, and have priority selection in future Spotify opportunities.
My Role: Program Management
Spotify's Sound Up Global program aimed to diversify the podcasting landscape by providing mentorship, equipment, production support, and expert-led training for underrepresented creatives. (expanded from 3 to 14 markets globally, (LATAM, EMEA, APAC, US) The program equipped participants with the knowledge and skills needed to create and foster relationships becoming a part of a global alumni.
Behind the Mic, a spin-off Sound Up program was a unique fellowship that aimed to empower black producers by allowing them to shape their own stories. Through collaboration with Studio 4 and Gimlet production teams, this program provides an invaluable opportunity for black producers to showcase their talent and creativity.
Sound Up’s Narrative Shift workshop offered podcasters the chance to receive dedicated mentorship over dinner and valuable feedback on their completed nonfiction scripts. It also gave a special chance to engage with professionals in the field and grow the Sound Up community beyond alumni.
Watch here
My Role: Program Management, Creator Community Development, Vendor Management, Event Curation, Strategy, UX Design, Cultural Adaption
Collaborated with Nameless.today to improve the UX design of our global hub and create an application system. This revamp involves localizing each market and prioritizing accessibility.
Collaborated with the Brand Creative team to refresh the Sound Up brand identity to appeal to a worldwide audience.
Sound Up Achievements
● 30,000+ applications globally, Billions of launch media impressions
● 290 participants served in 12 countries
● 200 hours of mentorship provided
● 160 pilots from our participants, produced for consideration by Spotify
● 39+ podcasts launched globally, with many more on the way
● Produced 14 Spotify Original podcasts
● 3 Black Producers hired @Gimlet (Behind the Mic)
● 3 universities & 1 non-profit benefiting from curriculum (NextGen)
● We have partnered with creators from the likes of BBC, PRX, APM,
Pineapple Media, Vox, TAL, CNN, The Guardian, Audiocraft, La Corriente
Del Golfo, Posta, Rádio Novelo, and ABC just to name a few
● Creators are topping charts, embarking on podcasting careers, driving
industry change, making news, and winning industry awards
SOUND UP EVENTS
Worked alongside an event agency to bring our vision to life. Crafted culturally sensitive and bespoke events catering to creators' needs, while also supporting local businesses and professionals that represent marginalized communities in every project.
Catering
Found underrepresented local eateries to support small businesses and ensure each event caters to all dietary needs.
Travel
Coordinated international travel logistics including flights, lodging, and transportation services. Prioritized accessibility requirements when selecting venues.
Contracts
Managed SOWs, release forms, and payments for vendors, freelancers, and participants, ensuring fair compensation for all talent.
A/V
Booked a DJ and videographer for live events and industry mixers. Worked closely with the AV team to rehearse and provide technical assistance.
Swag/Gifting
Curated mindful packages including podcast equipment, laptops, wellness kits, stipends, meal vouchers, and mental health resources.
Talent
Recruited podcast experts to serve as facilitators, mentors, and guest speakers leveraging their expertise to enhance the cohort's learning experience.
Art is a genuine reflection of our true selves, disregarding others' opinions.
—Rick Rubin
PASSION Projects
““Read The Room” is a 30-minute workplace dramedy told mainly from the lens of Julissa Martin, a socially anxious and often misunderstood introvert in an ego-driven workplace. This self-funded project marks my debut in writing, casting, and producing, allowing me to delve into the world of visual storytelling. “
I'd love to hear from you!
